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Tech for Earth: Moroccan App Allows Citizens to Report on Waste

17 May, 2017
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When it comes to the Middle East, garbage piles are a shared norm, no matter which country you’re in. However, in one of these countries, there’s now an app to take care of that.

A Moroccan mobile and web development agency called M3KOD has decided to combine its technological abilities to work toward a cleaner environment.

Ville Propre (Clean City) is a mobile social networking app that enables Moroccan citizens to file a report about dirty streets. Users snap a photo of the garbage on the app, and the location is then sent to local waste management companies that have partnered with Ville Propre for the project.

Ville Propre was launched in August 2016 and has already reached 8,000 Android and Apple users across the country, with more than 100 waste claims submitted per day, according to The Switchers. The tech company sorts out poor quality photos and fake claims, and forwards cleaning requests to their local waste management partners.

Another purpose of the Ville Propre app is to encourage and increase recycling rates in Morocco’s cities, along with creating more jobs. Through the app, users can opt into working with local recycling companies to collect and sort recyclables from trash. People are provided with three colored bags: blue for plastics, yellow for glass, and green for cartons and cardboard, according to The Switchers.

To further motivate Moroccans, M3KOD added a gamification feature to the app. By flagging waste scenes and recycling, users are rewarded with commitment points that can be redeemed for digital badges, phone credit refills, restaurant vouchers, movie tickets and other goodies.

Environmental initiatives in Morocco have been on the rise since Marrakech hosted the Climate Change Conference, better known as COP22, in November 2017. At the conference, countries from around the world gathered to discuss the implementation of the Paris Agreement, an agreement created within the United Nations Framework Convention on Climate Change.  

One example is the launch of Morocco’s Ministry of Energy, Mining, Water and Environment’s brand new environmental police brigade in Rabat at the end of February. According to Morocco World News, the environmental police brigade will seek to protect against environmental damage and raise awareness of environmental issues. The idea for such a police task force was first announced in September 2013 by the General Directorate of National Security.

In February, the World Health Organization (WHO) announced that Morocco has the highest number of pollution-induced deaths for children under the age of five in North Africa, beating out heavily polluted neighbors like Egypt. Such a statistic shows how clean environments are in dire need across the region.

Tags Morocco Environment trash garbage