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Bassita’s first click-funding campaign with Baraka Optics

22 December, 2014
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With just one click of a button you can make a positive social impact. Bassita made this a reality with its simple click-funding concept. The idea is to decide on a cause where Bassita reaches out to sponsors to contribute to it. The video is then created as a short message on what the cause is all about and with an agreed target in video views; contribution back to society is activated if the amount of views is achieved.

A huge milestone for Bassita is being awarded the Young Innovators Award last December and being supported by the UNDP’s South-South Development Academy (SSDA).  For more, Bassita’s founders Salem Massalha and Alban de Ménonville gave us the insight to the success of their Baraka Optics campaign and their plans for 2015.

“We have a bank of causes where we go and outreach them ourselves. We don’t wait for the cause to come to us. Alongside we try to find contributing sponsors,” Massalha.

A few days ago Bassita launched its success story video for its first campaign. The campaign started on September 1, 2014 Bassita’s goal is to get 10,000 views on YouTube.  Bassita successfully reached the viewership goal where then Baraka Optics, one of the initial sponsors, committed to donating 1,000 eyeglasses to the artisans in underprivileged communities in Egypt. For more info see our article on the start of the campaign.

“The first campaign was a major success. So far 200 artisans received their eyeglasses as it takes time to make sure every artisan receives their eyewear with the right prescription. We have learnt a lot from the experience and now it is our time to replicate it,” Ménonville.

Bassita has been chosen as a social success story out of three to present at the Thinkers and Doers in the Revival of the Arab World event in Paris that will take place on Jan 16, 2015. Following this event Bassita will go viral on its second cause which is called Toys and Fun. It is a partnership with Marwa Fayed’s Toy Run, an initiative run by Omar Samra that gathers toys to give to orphans. The plan is to set for 10,000 views as well, but this time with a 1:1 ratio, meaning 1 child 1 toy.

“We plan to expand in the Arab World and Africa starting off with Saudi Arabia, Tunisia and UAE. Click-funding is the idea to connect marketing to make a real impact. The first actor is the person behind the click. We want to turn the click-funding to a part of society’s culture to push sponsors to help better our community and engage society to be more aware of the continuous causes that need their help,” Ménonville.


For more information visit Bassita’s website and follow them on twitter and Facebook

Tags awareness Baraka Optics Bassita Because Campaign cause causes charity children click-funding community CSR Development Egypt Middle East social campaign social cause Social Good social impact