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Celebrities Sing Mounir in Sign Language to Shine the Spotlight on Hearing-Impaired Children

27 April, 2017
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Egyptian actors, singers and some big names on social media came together for a cause that is rarely talked about: people with impaired hearing.

In a recently released music video, the celebrities narrated the lyrics of “King” Mohamed Mounir’s song “3ali Sootak” (meaning “Raise Your Voice”) in sign language.

Celebrities such as Dorra Zarrouk, Malak El Husseiny, Sherif Ramzy, Hisham Kharma and others participated in the music video, which was produced by Peace Cake Productions and is part of the Pick A Street project, which tackles a range of social problems by bringing music back to the streets of Egypt. 

“Each year, Pick A Street tackles a different social problem through music, magic and dance,” Pick A Street explained to BECAUSE. “Last year we tackled children's hearing-impairment, and this year we're tackling the same issue.” Pick A Street’s goal is to help the hearing impaired regain their hearing. 

This year, Pick A Street has teamed up with the NGO وصلة خير Waslet Kheir to “help children hear the world”. All donations to the cause will be invested in purchasing cochlear implants for children. The cause has also received support and sponsorship from NRJ Egypt.

Join us on the streets, and help us make our community a better place,” wrote Pick A Street in reference to the project. 

As part of their campaign and with the assistance from R-Productions, Pick A Street takes performers to the streets of Egypt, from Gouna to Cairo and further, to attract audiences to the cause and encourage them to donate. 

On May 13, Pick A Street is scheduled to hold a massive concert to support their cause, featuring the Sharmoofers, Massar Egbari and twelve other bands at Cairo Festival City. 

The video received some criticism from Doaa El Antibli, who has been learning sign language in order to be a volunteer and help out in the community. “I liked the idea overall, but after watching the video I was like: what is the message? Yes, it has something to do with sign language and the deaf community, but I don't [understand] how I can help them?” she said.

To other people, the moment they see “donate” all they think about is money, not knowledge, and a lot of people don't know about the deaf community and how to deal with their needs, El Antibli continued.

“They are normal people who want to communicate with their surroundings. So the best thing one can do is to learn more about sign language, and most importantly to know more about them,” she explained, while also highlighting the importance of the deaf community’s education needs.

“What I dislike is that there's no clear message in the video. I didn't like the people featured because I know they don't know much about the cause,” she said. “The video is not supposed to be trendy.”

In response to El Antibli, the founder of R-Productions said: "Our main aim is to help these children hear the world first, before teaching people how to deal with the hearing impaired. We believe everyone has the right to hear the world." 

Tags sign language hearing-impaired children Mounir Pick a Street