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Careem and UNHCR Hit the Road to Aid Refugees

7 March, 2017
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The region’s leading ride-hailing company Careem, which means “generous” in Arabic, is living up to its name.

At the end of February, Careem introduced a Careem Economy or GO car to raise awareness and donations for refugees, asylum seekers, and the stateless in collaboration with the United Nations High Commissioner for Refugees (UNHCR).

By selecting the car, users of Careem, which operates in 50 cities in the region, will be able to contribute to and support programs that benefit the Middle East and North Africa (MENA) region during their daily commutes.

“This initiative was introduced so [that] people can help out each other. It wasn’t suggested in response to the ongoing debate on refugees and their crisis, but rather to ‘contribute’ to alleviate the crisis of more than 9 million who are internally displaced from Syria and Iraq, and about 5 million refugees in neighboring countries,” announced Mudassir Sheikha, CEO and founder of Careem.

The contributions will be predetermined, according to each country, for every completed trip. The service will be active until May 2017.

This is not the first time Careem has sought to lend a helping hand. After a bomb tore through Cairo's largest Coptic cathedral and killed over two dozen people in December, Careem was quick to respond, offering free rides to those who needed to go to the hospital in order to donate blood for the victims of the attack.  

In 2015, a regional Ramadan CSR campaign across 18 cities in the region urged patrons to support six selected initiatives in the UAE, Saudi Arabia, Morocco, Pakistan, Egypt and Lebanon that required urgent aid.

The following Ramadan, Careem raised more than EGP 105,000 in donations to fight hunger. In collaboration with the Egyptian Food Bank, Careem developed a car that could be chosen from its app that would allow riders to donate EGP 10 to the cause with every trip.

Tags Careem UNHCR refugees